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Elevated Aspects are able to help owners of various accommodation, be it B&Bs, Guesthouses, Hotels, Self Catering, Caravan Parks.... to market their accommodation in a variety of ways..

Traditionally, people looking for accommodation used tourist board brochures and accommodation directories to search for their accommodation. Such marketing literature could be read anywhere and at one's leisure (be it on a train or relaxing in the bath). Narrowing down the accommodation was easy, people just highlighted the ones they liked and then phoned up each accommodation to check prices and availability. At that point of contact the accommodation owner could start to sell their accommodation over the telephone.

Now that has all changed! Research has shown that people now use the Internet to look for and most they expect to making the booking online. This makes the process of marketing and promoting your accommodation completely different to how it use to be. People now use the Internet to look for accommodation and see what is available, however because they need a computer to do this, they now allocate a set amount of time to search for somewhere to stay, say a lunch hour or a couple of hours in the evening. People will now make their bookings based on the information they SEE on their computer screens in front of them.

What impact does this have on you as an accommodation provider you may ask?

Well, to put is simply, you literally have a couple of seconds to grab somebody's attention to make them want to learn more about your accommodation, before they move on to the next accommodation in the listings. Plus you don't get the chance to sell your accommodation over the phone as people want to book online.

Let's put it to the test and you will see what we mean.

Pretend you are a tourist and are looking for a B&B to stay in when you visit Northern Ireland. Like most tourists you want to visit the Giant's Causeway.

So you visit Google.co.uk and type in b&b near the giants causeway for your search term.

The Google search results show a number of websites, some individual b&bs, but most are of a directory listing style - i.e. they just list the b&bs for that area. A good example of this is www.bedandbreakfasts.co.uk which just lists the location, contact details, a brief description and a photograph.

Now take a look at the Bed And Breakfasts entry for the Giant's Causeway at bed and breakfasts' website and when you view the listings think about what you are looking at and what are you thinking as you look (CLICK HERE to see it - it will open in a new window).

Now, I am going to perform my magical mind reading trick (taught to my great great grandfather by a great 19th century Indian mind reader and passed down the generations to me) and I will tell you what caught your eye as you scrolled through the listings. Now I need quiet for this, so please don't make any sound.

I am starting to get a vision appearing in my mind, it is getting clearer, yes I can now see it, I can't hear anything just keep getting images in my mind. YES I have got it, it was....... The photographs that you looked at first and then if you liked the look of the photograph you read the text.

No I am not really a mind reader nor was my great great grandfather taught the trick of mind reading,

You see we all judge things on looks. You only just have to look at the audience's reaction to Susan Boyle in Britain's Got Talent when she said she wanted to be a professional singer and wanted to be like Elaine Paige - In this video clip look out for the audience's reaction at 1 minute & 24 seconds and 1 minute & 34 seconds into the clip - note how the woman says "No Way" - CLICK HERE TO SEE THE VIDEO. Once they heard her sing they all gave her a standing ovation.

This reinforces that people do judge and make opinions on looks alone or what they see.

The same goes for your accommodation, the wrong photograph could make people pass you by.

Take this photograph below:

We know the effect that our photographs have on people, we asked over 100 people which photograph would have a positive influence on their decision to stay at the B&B featured above - 100% said the elevated photograph. They loved the fact that it gave a clear picture of the accommodation and its surrounding, it reassured them they were making the right decision to stay there.

What makes our photographs different to conventional aerial photographs or ground photos, is that our images gracefully combine both perspectives into a stunning photograph. This allows the views and surrounding vistas to be included in the photograph, whilst still maintaining that the property is still the main focal pint of the image.

To Summarise

FACT: Most people now use the Internet to search for and book accommodation online.

FACT: People judge things on looks alone within the first few seconds of seeing it.

FACT: Failure to use the Internet to promote and market your accommodation could mean less bookings in the future.

FACT: An Elevated Aspects' photograph has a positive effect on a person's decision.

We have a number of packages available to suit everybody's budget, so call us now and see how we can help you secure more bookings using an Elevated Aspects' photograph.